Business Units

Our key business divisions are there to support our clients and partners in all the aspects of wealth management, preservation, acquisition and distribution.

We serve our clients and partners with gratitude, honesty, transparency, passion and stay accountable and committed to building their wealth.

Diversity of our business units gives us unique opportunity to serve all financial needs and have an insight into various markets to the benefit of our clients.

What do we do?

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Citadel Capital Sdn Bhd

Established in 2019 with sole mission of bringing innovative capital ideas together for our partners, clients & communities now and for the future.

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Citadel Trustee Berhad

Malaysian independent private trust company dedicated to the administration of trusts and other wealth arrangements for individuals, family offices, businesses, and foundations or cooperatives.

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Niu Assets Sdn Bhd

Provides assets management for all landed properties except Malay Reserve Land, leasehold properties, agricultural land and alienated land.

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Niu Trading Sdn Bhd

Provides services in domain of discounting of invoices from Government-Linked companies, Public Listed companies and high net worth companies.

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Niu Ventures Sdn Bhd

Specializes in joint ventures and short term financing / mezzanine financing with contracts from Government / GLC / PLC and MCMC.

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Niu Micro Services Sdn Bhd

Registered and licensed money lender providing short term micro financing to salary employed individuals.

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